How We Set the Beat for Adidas: LSA's DJ Workshops at the THIS IS SUPERSTAR Pop-Up | London Sound Academy
When a global icon like Adidas looks to create a media-frenzy, they partner with the best DJ school in London. Recently, London Sound Academy had the immense honour of providing a headline attraction for the Adidas three-day THIS IS SUPERSTAR pop-up event at the prestigious 180 Studios on The Strand, London.
This celebration of the legendary Superstar design was more than just a re-launch. Adidas crafted an immersive cultural experience celebrating the brands link between fashion and music, all designed for maximal brand impact.
London Sound Academy DJ Workshops
For three-days, influencers and mega-fans descended on central London to visit this years most-hyped brand activation of the year, and it didn't disappoint. There were queues around the block and it quickly went viral. The rich cultural and musical history of the Adidas brand was celebrated with panels, live DJs and of course DJ workshops from London Sound Academy. Our DJ workshops were at the heart of the energy, igniting a new passion for DJing while creating an unforgettable, hands-on music experience that resonated deeply with their core audience.
A Partnership Built on Reputation for Excellence
Why did a brand as iconic as Adidas choose London Sound Academy? The answer is simple: trust and reputation.
When your brands reputation is on the line and the event is attracting media attention, you cannot afford to partner with anything less than the best. Adidas's marketing agency sought us because they needed a partner who would deliver. LSA is known for professionalism, top-tier equipment, charismatic tutors, and the ability to deliver fun hands-on DJ workshops in a fast moving environment. LSA also understands the needs of event producers and offers the flexibility to adjust schedules when needed and the foresight to avoid logistical issues.
Our reputation has been hard-earned through years of delivering exceptional musical experiences for a roster of world-leading clients, including Google, Spotify, Microsoft, Peloton, and Logitech. We also hold the highest reviews of any DJ academy in the UK, if not globally.
More Than Just a DJ Lesson: Creating Brand Moments
Our role at the THIS IS SUPERSTAR brand activation went beyond just teaching people how to DJ. Our DJ workshops are a key way to:
Create Engagement: Our DJ booth became an activity hub where guests and influencers could interact in a fun, hands-on, and memorable way.
Generate Content: Participants left with new skills and incredible photos/videos for their social channels. This content works well to amplify the event's reach organically.
Enhance the Atmosphere: LSA DJ tutors ensured the energy in the room was always electric and welcoming. We provided a curated soundtrack of multiple genres of music that embodied the Adidas ethos.
Bring the LSA Experience to Your Next Event
DJ workshops are a strategic branding tool and a trendy way to engage your audience at a pop-up or brand activation. London Sound Academy specialises in creating bespoke DJ workshop experiences for:
Product Launches & Pop-Up Events: Generate hype and create a unique, shareable experience around your new product.
Brand Activations: Go beyond a standard banner stand. Engage your audience with a truly interactive and on-brand musical experience.
Corporate Events & Conferences: Break the ice at your next corporate gathering. Our workshops are the perfect team-building activity that is inclusive, fun, and hugely rewarding.
Private Parties & Special Events: From birthdays to weddings, add an unforgettable element of entertainment for your guests.
Retail Experiences:
Our packages are completely flexible. We provide everything, including:
Expert, vetted DJ tutors and hosts with child-safeguarding training and enhanced DBS checks.
State-of-the-art professional Pioneer DJ/AlphaTheta DJ equipment.
Pioneer DJ/ AlphaTheta Trained Tutors as part of being a Pioneer DJ Official Education Partner
A tailored curriculum to suit absolute beginners and the ability to teach advanced learners when required.
How to Book an LSA DJ Workshop For Your Event
Contact London Sound Academy today to discuss how our bespoke DJ workshops can make your next brand activation, pop-up, corporate event, or launch an unforgettable success. Click here to contact us or call +442035904429
