As we’ve mentioned before on our blog ‘42 Easy Ways To Get More DJ Gigs’ running your own club night is one of the best ways to lift your DJ career to new highs. You can learn all about how to run your own night in our other blog titled ‘Become a Clubland Promoter’, but this blog is all about the first hurdle, finding a venue!
One of the biggest challenges when starting your own event is finding a suitable venue, and then convincing them to let you use the space. First you need identify a list of suitable venues, often by looking at where other events are running their nights or by looking at venue listings online. Failing this you can go door-to-door to find a hidden gem. Once you have a list of possible venues make sure you draw up a list of positive and negatives for each space so you can identify the best candidates.
Now you have identified your main choices you need to reach out and contact them. The best way to contact a venue manager is in person or by phone. Emails are far too easy to ignore and you’ll never know if they just ended up in a spam box. If you can’t contact them in person, by the phone or by some kind of online message platform, you can resort to emailing them. Most venues will have a website with their contact information listed. If you are in London and handy page is the venue list on Resident Advisor.
Avoid trying to get the contact information through a promoter already running a night at that location. They won’t want to open themselves up to competition.
When you contact a venue for the first time you should ask for the best person to talk to about running a night (the promotions manager or booker) or ask about hiring the space. Once you get through to the right person you should ask them if it’s possible, and if you can send them an event proposal.
First, write it in letter format and include your contact details.
Now send your proposal to them, wait a day or so and then call them to remind them to read it and respond. If you are turned down try and ask why so that you can learn from the process.
We hope this helps you on your path to being a promoter! Don't forget if you want first-hand advice you can enrol on any DJ course at LSA. We're here to help.